Panel 1: Print, Radio, Film, Out of Home, Direct Promotion, Non Conventional, Integrated & Print Craft Category

Ajab Samrai
KETUA JURI

Ajab Samrai

Chief Creative Officer | Ogilvy & Mather Japan

Ajab started his advertising career in 1987 at one of the world’s most iconic agencies, Saatchi & Saatchi London. He was hired by the legendary ECD, Paul Arden. At aged 23 he became one of the youngest Creative Group Heads in the history of the company and went on to work on some of the world’s biggest brands, holding positions as Regional and Global Creative Director for Sony, British Airways, Toyota, Lexus, Proctor & Gamble, General Mills, T-Mobile, Visa and Vodafone to name but a few. In his 22-year career with Saatchi, he was responsible for winning over 300 million dollars’ worth of new business for the company with his creative work.

Ajab has always led from the front, and is also one of the most awarded Creative Directors in the business with nearly 200 National and International awards for innovation in creativity. In 2013, he moved to Japan (to frighten himself) and to take on the role of Chief Creative Officer for the Ogilvy & Mather Japan Group. Within 3 years he took the agency from unranked to the 10th most awarded agency in Asia and 4th in Japan on the Campaign Brief Asia Ranking. This achievement makes Ajab Samrai the most awarded Chief Creative Officer in Japan and the 10th in Asia. When he’s not writing ads, his personal passion is collecting Indian art. He is one of the world’s foremost experts on the Sikh period of Indian art from the 17th – 19th centuries.

Fajar Kurnia
ANGGOTA

Fajar Kurnia

Regional Creative Director | Saatchi & Saatchi Singapore

Back in high school in Jakarta, Fajar had a business idea to sell lunch in a box. He managed to get his friends, teachers and the school guards to promote his food. Upon graduation he'd made enough money to pay for his high school tuition and his first year at university. He realised he had a passion for selling.

Fajar has now lived and worked in several countries including Ogilvy Singapore, Lowe Thailand, iris Indonesia and Saatchi & Saatchi Singapore. Along the way he has won numerous prestigious awards including Gold at CannesLions, Yellow and Graphite Pencil at D&AD, SpikesAsia, The One Show, Clios, The Work, Communication Arts, Effies, AME, IPA and most importantly, 2 Grand Prix, 3 Gold, 7 Silver and 9 Bronze at Citra Pariwara, making iris Indonesia Ad Agency of the Year and Digital Agency of the Year 2013 within its first two years of existence.

Fajar's work was also awarded first prize at the United Nations Human Rights digital campaign competition. He executed the work with Deutsch and Fantasy Interactive and was invited by the High Commissioner to the Human Rights Day celebration in NYC.

When he was 28, Fajar was appointed Regional Creative Director at Saatchi & Saatchi Singapore leading a group of multi-disciplinary creative teams across Singapore, Hong Kong and Dubai to step change the creative output for P&G Head&Shoulders in ASEAN, China and IMEA. Since then, he has added Agoda Indonesia and FWD Asia into the portfolio he looked after.

When not working, you can find Fajar lying in pain at Yellow Blaze Tattoo in Yokohama.

Jan Hendrik Ott
ANGGOTA

Jan Hendrik Ott

Executive Creative Director | Serviceplan China

Jan is the Executive Creative Director of Serviceplan Beijing and a member of the Board.

He has more than 12 years working experience in Asia, the Middle East and Europe. He started his career in Germany at the creative powerhouses Jung von Matt and DDB Berlin. After a year at FP7 McCann in Doha, Jan came to China in 2009 working as CD on Volkswagen at DMG. In 2012 Jan joined Jung von Matt again to help them to build up their first creative department in China.

Jan picked up awards at all major international award shows and was just recently a juror himself at the 2016 CLIO Awards.

Joshua Tay
ANGGOTA

Joshua Tay

Regional Creative Director | Red Fuse Communications Hong Kong

With 20 years in advertising, Joshua is no stranger to the industry. He started as a DTP artist, then he was tired of constructing people’s layout, he decided to design his own idea, so he became a graphic designer. Later on, he started to art direct, few years later he became the senior art director in some local design houses.

Then he joined Y&R in 2007 and working on a plethora of accounts from FMCG, tele-broadcasting, telco, banking & finance, automobile and more. Through out the years in Y&R, he won his share of metals in Spikes, AdFest, One Show, London International Awards, ANDY, D&AD and Cannes.

With his comrades, they turned Y&R Malaysia into a local creative hot shop. Although just a small agency of 6 creatives, they went on to win Agency of the Year and Client of the Year, as well as more than a hundred local and international awards for 2012 and 2013. The agency was also recognized by The Big Won Report, placing them as the 19th most creative agency in the world. In 2014, he was ranked 11 in Top 100 Art Directors in Directory UK's Big Won Rankings.

Patricia Wiroreno (Patty)
ANGGOTA

Patricia Wiroreno (Patty)

Co-Founder/Creative Director | KATHA Indonesia

After working in multinational agencies for more than a decade at Bates, Lowe and Leo Burnett, Patty co-founded a creative agency, Katha, at the end of 2015. In less than a year Katha has won many local and multinational businesses such as BTPN Wow!, Mattel, Meiji Pharmaceutical, qubicle.id and JD.id

Throughout her career, Patty has been fortunate to work for some of the best global brands such as HSBC, Unilever and McDonalds as well as collaborate with great creative talents on projects that have been recognized with awards from Spikes, Clio, Adfest and Citra Pariwara.

Paul Chan
ANGGOTA

Paul Chan

Executive Creative Director | Cheil Hong Kong

Born and bred in the UK, Paul stumbled into advertising in 1999.

His first big break came at DDB—where he had the blessing and the curse of working on one of the world's most prestigious accounts, Volkswagen. Luckily, his first print work was rewarded with a Gold statue at London International and recognition at D&AD’s inaugural Global Congress.

He then went on to win at every other show that matters—with 8 campaign lions at Cannes, multiple pencils at both D&AD and The One Show, Clio statues, numerous AdFest Golds, Gold Effies, Gold at New York Festivals, Best of Shows and multiple Golds at Kam Fan, Gold at Times Asia and lots of shiny Spikes, Ad Stars, Epica, Longxi and Webby gongs.                                              

Most notably, his Freshlock and Westone campaigns were instrumental in making DDB the most awarded Hong Kong agency at Cannes, Spikes and AdFest for two years in a row. During this period, Paul was ranked the No.1 most awarded creative in Hong Kong by Campaign magazine.

Then in 2012, Paul took up the creative helm at Cheil and has already helped the agency score its first-ever Cannes Lion, Kam Fan Grand Prix, 3 D&AD Pencils (including 2 Graphite Pencils at the inaugural D&AD Impact Awards), 3 Silver One Show Pencils, AdFest Gold, a winner's gong at the Webbys and multiple metals at Spikes, London International, Ad Stars, Epica and the Effies.

Under his creative leadership, Cheil is currently the 2nd highest-ranked Hong Kong agency in Campaign Brief Asia’s Creative Rankings for 2016.

Beyond his passion for the business, Paul is married with a beautiful wife and two very loud kids, none of whom give a flying hoot about his shiny gongs.

Supparat Thepparat
ANGGOTA

Supparat Thepparat

Senior Creative Director | J. Walter Thompson Shanghai

Supparat T. serves as Creative Lead across HSBC, Abbott, and J&J regional and local clients in JWT Shanghai since 2016. Navigating through China’s ever-changing terrain, he has his sights firmly set on devoting his passion and efforts towards insightful award-winning campaigns.

No stranger to new territories, his early success has taken him across the world to McCann Worldgroup Middle East in 2008 to work on Coca Cola, MasterCard, McDonald’s and Batelco. In the 4 years he spent there, his Batelco Directory Campaign won the One Show, Epica, New York Festivals awards, including two Grand Prix and a Gold from the Dubai Lynx Awards.

He returned to Bangkok as CD in Dentsu Plus in 2012, quickly growing it into one of the top 10 agencies in the country.

Supparat started his career as an art director at BBDO, Bangkok, Thailand, where he earned many awards from his campaigns. Most notably, "PACK" of Tesco Lotus, winning in prominent local competitions and in Cannes Lions, the Clio Awards, D&AD, Spikes Asia, and AdFest.

Supparat also serves on the committee B.A.D (Bangkok Art Directors' Association) founded in 1985, a non-profit organization that supports and nurtures young creatives in Thailand. He spends his time fostering connections between rising talents and businesses.

Panel 2: Digital Category

Takayuki Niizawa
KETUA JURI

Takayuki Niizawa

Senior Creative Director | TBWA Hakuhodo Japan

Takayuki started his career at Hakuhodo in 2001, and joined TBWA/Hakuhodo in 2007. After spending year at TBWA Chiat Day in Los Angeles, he returned to Japan to become Creative Director for Apple at TBWA MAL. In 2012, he returned TBWA Hakuhodo to lead creative teams for Nissan, ADIDAS and IKEA.

His experience covers truly global brands as well as traditional domestic clients, helping him develop a strong ability to provide creative solutions for global brands based on local insights and executions.

Takayuki took home the first Cannes Lions for NISSAN Japan, and has won several major Japanese advertising awards.

Corey Cruz
ANGGOTA

Corey Cruz

Regional Creative Director | DigitasLBi APAC

As Regional Creative Director at DigitasLBi, Corey lives and breathes the agency's brands—drinking Perrier-Jouët whenever possible, working from the comfort of Shangri-La Hotels, testing nerd abilities to throw Star Wars and Marvel movie quotes into conversations, and breaking out in Disney songs.

An ex-molecular biologist and ex-web developer, she started her advertising career as an art director right out of internship at TBWA\Manila, where she and her partner bagged the Philippines' first Young Lotus metal at Adfest. She later moved to BBDO Guerrero/Proximity Philippines where she rose up to become Proximity Head of Creatives. Along the way, she has led integrated and digital campaigns that picked up shiny metals at Cannes, Spikes, One Show, AME, Adfest, and AdStars.

Now, within her first year of steering the creative team in Singapore, DigitasLBi has won its first award—no less than gold for Digital Agency of the Year. Corey believes that good work is effective work, and has done so for iconic brands such as Google, Fed-Ex, Pepsi, and J&J.

Daniel Hagmeijer
ANGGOTA

Daniel Hagmeijer

Head of Strategy | Mirum Jakarta

Daniel joined Mirum Jakarta in 2013 and oversees marketing strategy for all the brands in the Mirum Jakarta portfolio, as well as several global accounts for Mirum worldwide. Prior to his role at Mirum, he served as a UX researcher / designer at Exact Software in the Netherlands and had a leading role in qualitative research in the technology field at TNS Indonesia.

A MSc. graduate from Delft University of Technology, his expertise has its roots in design thinking - putting people first and foremost in any marketing execution. Daniel most recently was a judge on the The Warc Prize for Social Strategy 2016.

Ferdinand Sinaduma
ANGGOTA

Ferdinand Sinaduma

Head of Brand | GDP Venture

Ferdinand has more than 15 years of experience in advertising, branding and marketing. As GDP Venture Head of Brand, he oversees the branding and creative strategies for GDP Venture’s properties. He also serves as the consultant for the product development of GDP’s existing properties and new startups.

He started his career in advertising agencies in the US, and won the American Advertising Award in direct marketing for Time Warner Cable. In 2001 he co-founded Semut Api Colony, a digital branding and marketing agency in Chicago, Illinois and served as Chief Creative Officer.

Prior to joining GDP Venture, Ferdinand was a lecturer at Temasek Polytechnic School of Design in Singapore, where he rebranded Temasek Polytechnic and led his students to win Gold in South East Asia OneShow advertising bootcamp.

Henry Manampiring
ANGGOTA

Henry Manampiring

Client Partner | Facebook Indonesia

Henry has always been an enthusiast in marketing communication and human behavior (despite his Accounting undergrad degree!). After deciding finance wasn’t exactly his thing, he started his marketing career in Consumer Insight for BAT and Coca-Cola Co, before moving into Advertising industry, where he spent more than 10 years as Strategic Planner with Lowe, JWT, and Leo Burnett. During his advertising tenure he helped direct brand communication strategy for Unilever, J&J, Samsung, and a number of leading Indonesian FMCG and telco companies. Currently he is working for the largest social media platform in the world and the country, Facebook.

Henry always has a passion for social media. This is partly out of boredom, personal interest, and also because he found social media very useful to gauge sentiment and interest of consumers and society. In turn, social media helped him become published author, already publishing 4 books thanks to the great support of his followers and friends.

Outside of work, currently Henry is busy figuring out the fastest and cleanest way to change diapers for his new baby son.

Panel 3: Media Category

Achjuman A Achjadi
KETUA JURI

Achjuman A Achjadi

Chief Strategy Officer | Dentsu Aegis Network

1984-1991 – FSA/Sofres Market research (Project management, Moderator, EDP, Research Director)

1992-2001 – Perwanal DMB&B (Head of Media)

2001-2004 – Starcom Mediavest (CEO)

2006-2007 – Head of Investment – Mindshare Unilever

2007-2015 – CEO Carat, CSO Aegis Media, Strategy & Insights DAN

Astrid Utari
ANGGOTA

Astrid Utari

Client Service Director | Havas Media

Graduated in 2002 with a bachelor degree in Accounting from Faculty of Economics University of Indonesia, Astrid always knew that her passion was not to be an Accountant. Based on her exposure to the media and advertising during her college years, she started her career in the advertising industry by joining Initiative Media ( IPG ) in 2002 and then joining Havas Media ( MPG Indonesia ) in 2009 until present.

With the strength in Strategic Media Planning and the passion for Creativity in the use of Media, she has worked with leading multinational clientele in the FMCG category including Nestle, Johnson & Johnson and Danone; also other category like Holcim, DBS, AXA, Berniaga.com and OLX.com

She has lead several pitch during her time in Havas Media, and has won AXA, Berniaga.com, OLX and maintain Danone accounts for more than 2 pitch cycles. She has also been part in major campaign like Mizone Flashmob, Mizone City Project, #AdaAQUA campaign and AXA Health campaign which has been nominated and won the industry award.

Eka Sugiarto
ANGGOTA

Eka Sugiarto

Country Media Head, Indonesia and SEAA | PT. Unilever Indonesia

Getting into Media after extensive marketing experience, Eka found that her passion of making a difference through brands encounters an ever- dynamic media market and exciting arrays of promising touchpoints along the consumer journey. Within SEAA, the exponential growth of mobile first consumers excites her even more.

Eka Sugiarto has more than 15 years of marketing experience across Unilever, both in local Indonesian business and within the global organisation in brand development. Her category marketing experience covers home care, personal care and refreshments.

A chemical engineer with a business degree, she has found her passion in connecting with consumers and exploiting category growth opportunities. At home, she is a mom with two opinionated daughters. She enjoys eco-travelling, playing musical instruments, and creating with gadgets.

Hana Novitriani
ANGGOTA

Hana Novitriani

Managing Director | i-dac Indonesia

Hana started her career in advertising industry in 2001 as Media Planner at DM Pratama, then she continued grow her career with Bintang Pratama, Starcom, Initiative Media and Mindshare. Handling various big brands like Indofood, Wings Group, Honda, Phillip Morris, Samsung Indonesia, BII, Unilever Indonesia until 2009 when she decided take another challenge outside media agency, joined ECE as Sales & Marketing for FIFA World Cup.

Afterwards she went back to take the challenge from a growing local media agency; CS Media, in Oct 2009. From 2010 she was there as CEO until 2014. Her leadership has brought CS Media as one of leading local media agency in Indonesia.

One of the reasons she quit from media agency is her passion in Digital Media as this industry has enormous growth in Indonesia.  Her passion and strong leadership attracted i-dac Indonesia to hire her as the Managing Director from 2015 until now.

Raymond Portier
ANGGOTA

Raymond Portier

Deputy General Manager - Brand Communications | PT. Djarum

He shares his passion with 17 years of experience in Marketing & Brand Communications in one of the Indonesia’s  leading cigarette companies, PT Djarum . Prior to that, his Agency’s journey with Citra Lintas & Citra Link (now MullenLowe),shows his experience in handling major Clients such as Unilever (Pepsodent, Lifebuoy) & Astra (Isuzu).

One of his big contribution is managing Djarum Black to be the pioneer of New Wave Marketing Award (Awarded by Mark Plus) and another several awards.

Djarum Black is well known with its innovation and uniqueness like Black Innovation Awards & Black Car Community.

Raymond who enjoys travelling, running & cycling, is currently responsible in managing Djarum Super MLD, one of Djarum’s Premium Brands, as Deputy General Manager - Brand Communications.

Panel 4: BG & Daun Muda Category

Roy Wisnu
KETUA JURI

Roy Wisnu

Chief Creative Officer | MullenLowe Indonesia

Prior to his current role at Mullen Lowe Indonesia, Roy spent eight years of his career in Singapore and New York. One of his most recognized works is Human Rights Watch “Burma” campaign, an installation at New York Grand Central Terminal that called for the release of 2,100 political prisoners in Burma that won a D&AD Black Pencil, four gold Cannes Lions and a Grand Clio.

Billy Andrea
ANGGOTA

Billy Andrea

Creative Director | Dentsu Strat

Billy joined Dentsu One in August 2016 partnering with clients like Smartfren, Honda Mobilio, Softex, Glico etc. He had served stints in Indonesia various agencies including Avicom, Dentsu, Mullen Lowe, Publicis. An Economics graduated, Billy is a strong believer in creative versatility and effectiveness.

14-years career in the creative industry and is still infatuated with radio scripts, Billy, a creative director who can not eat without soy sauce, admits only make three campaigns over the course of his career. Won several awards in Citra Pariwara. Also 2 Gold Lotus and 1 Silver Lotus at AdFest for Lifebuoy Shampoo's TVC and Nescafe’s radio ads in different periods.

Lucky Susanto
ANGGOTA

Lucky Susanto

Creative Director | Y&R Indonesia

Started his career as a freelance illustrator, that brought him to several publishing company, production house, until landed in an advertising company. Never actually put interest in the advertising industry, until one day his boss said, “rather than selling your ability to do side jobs, why don’t you use your ability to sell ideas”. And there he goes, spent decades in Ogilvy, years in Lowe and Colmanideas, and now a Creative Director in Young & Rubicam Indonesia.

He believes, winning multiple awards is an appreciation of good work. But the real achievement for him, is making a real ad, which is loved by real audience.

Mia Fawzia
ANGGOTA

Mia Fawzia

Managing Director | Havas Digital Indonesia

A result oriented professional with 15+ years experience managing companies/divisions with a wide range expertise in top management strategies, company's financial plan and P/L, clients and partners communication relationships, building the team and competencies including helping to develop brand plan and strategy to implement those in all channels.

Passionate about integrated communication and having some awards as proven of high quality standard of works such as bronze category for STDI in Dragon Asia award, The best team leader and the raising star award in power of one GroupM Asia Pacific. 

A non full time lecturer at University of Indonesia, faculty of Political & Social Science, Communication department since 1999 up to now for the subjects of Strategic & Marketing Communication, Media Science, Public Relation and Psychology of communication.

Reynaldy Arief Jolly
ANGGOTA

Reynaldy Arief Jolly

Associate Creative Director | Leo Burnett Indonesia

Jolly that how people know his name is, jumped into this game by being a junior copywriter at Leo Burnett Indonesia back in 2006. Slowly but sure, he puts all his effort and soul into advertising and started gaining local and international awards in Adfest, Spikes, Cannes finalist, Grand Prix FAB Award London, and the first Indonesian who ever won the prestigious 360 Lotus Adfest through McDonald’s Wrapper Campaign that also won the gold in Clio Award. He also got some local awards in Best of Mix Media Citra Pariwara, Best of TV Citra Pariwara, Best of Radio Citra Pariwara.

Not forgetting his own root, he often shares his knowledge as a guest lecture on his alma mater on Universitas Indonesia. Currently Renaldy Arief is an Associate Creative Director in Leo Burnett Indonesia